BUILD A PROFESSIONAL IMAGE
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"The smallest good act today is the capture of a strategic point from which, a few months later, you may be able to go on to victories you never dreamed of." C. S. Lewis Building a professional image tends to soften your market. It facilitates the process of turning prospects into clients. It keeps these clients coming back and endorsing you to others. Building a professional image brings profitable growth to your business or practice. Here are six ways in which you can build your image: 1. Project Success. Prospects focus on you before they focus on what you are selling. Their perception of you carries considerable influence in their decision to do business with you. Study successful salespeople. Cultivate an appearance that projects an image of competence, confidence, and pride in your sales performance. 2. Project Professionalism. When prospects and clients come into your office, they expect to see professionalism. Make certain they see and f...