To be successful in this business you must be unique. People buy what is unique, not what is the same.

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'To be successful in this business you must be unique. People buy what is unique, not what is the same.'" 

B. J. Harris, gave some good advice I still use today: "Learn to use the One Card System; 

The Coins - His grandfather always carried a U.S. silver dollar dated the year of his birth, which he referred to as his "good luck coin." Most other change went into a large jar full of coins. The good luck coin went into his pocket.  
In my effort to become a successful sales professional, I looked for a way to market my practice and myself. Why not give everyone a good luck coin as a way to uniquely remind people that I was in the title insurance business, giving people dollars when they needed them? I started giving an Eisenhower silver dollar along with my business card. This soon gave way to the Susan B. Anthony dollar. I placed my "Good Luck Anthony Dollar" in a small plastic case with my business card. In 2000, the "gold coin" (the Sacagawea dollar) appeared and has become one of the favorites I use.  
How Used - I started using the lucky coins with my business cards when I would prospect. At a social function I might run into someone who would ask what I did for a living. My commercial was "I help people like you grow their Real Estate Experience with you as Professional Realtor." Usually the next question was, "How do you do that?" I responded with, "If you will me give the courtesy of 15 minutes of your time I will share that with you. Let me give you one of my business cards. I am also going to give you a 'Good Luck Coin.' You cannot spend it; you must carry it for good luck only." Very seldom would someone not take the time to give me an appointment.  
As a sales executive, I continued to use the "lucky coin/business card" the same way. In addition to marketing to personal prospects, I started looking for potential new team members. It worked the same. 
Current Use - As a consultant, I market the "lucky coins/business cards" to the people I train. I give them away all over the world telling them the same thing: "You can't spend it; you must keep it for good luck." Most people keep the lucky coin and business card in the small plastic envelope.  
The lucky coin has worked for me — it's all about marketing! 
Wade H. Abed-Vice President, CORETITLE, LLC

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