To be successful in this business you must be unique. People buy what is unique, not what is the same.
'To be successful in this business you must be unique. People buy what is unique, not what is the same.'" B. J. Harris, gave some good advice I still use today: "Learn to use the One Card System; The Coins - His grandfather always carried a U.S. silver dollar dated the year of his birth, which he referred to as his "good luck coin." Most other change went into a large jar full of coins. The good luck coin went into his pocket. In my effort to become a successful sales professional, I looked for a way to market my practice and myself. Why not give everyone a good luck coin as a way to uniquely remind people that I was in the title insurance business, giving people dollars when they needed them? I started giving an Eisenhower silver dollar along with my business card. This soon gave way to the Susan B. Anthony dollar. I placed my "Good Luck Anthony Dollar" in a small plastic case with my business card. In 2000, the "go...
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