Be a Spectacular Performer!
"Salespeople achieve new peaks in performance when they have the know-how, the skill, the enthusiasm and the will to achieve." - Ron Price Spectacular performances are always preceded by unspectacular preparation. Many people look at the stars in selling and say, "I wish I could perform like they do; I wish I had their knowledge -- their contacts." When salespeople say that, they don't really mean it. They want the high achievers' skills and, of course, their incomes - but as for the years of unspectacular preparation - that is another matter. We must cultivate the will to be prepared. We must be well versed on our subject. We must know our product, backward and forward. We must know our prospects' businesses and how we can best serve them. We have to put in hours and hours of unspectacular preparation so that we can come up with a spectacular performance at the time of the sales interview. Many times, the price of success comes in...
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